Customers want to get to know your business, and they can learn a lot about it through strategic branding. The logo and design elements should reflect your company’s spirit. The intent of branding is to create an affinity for your products and services without reference to how your business stacks up against the competition. What you want is to demonstrate to the client that you are the only answer to their need.
Your customers and prospects have certain wants and needs, and in order to be successful in strategic branding your company, you’ll need to understand exactly what they are. Every time your company makes contact with the public, you have the opportunity to advance your brand strategies. Remember that your brand lives in the minds and hearts of your current and future customers. Even though you cannot change all of their experiences and perceptions, you could change some of them.
Your brand is the unique public identity that makes your business stand out from its competitors. For instance, if you’re a bamboo underwear company then your identity would be much different from an electronics company, real estate group and others. Analysis of your best services and consideration of your target demographic should help develop your strategic branding strategy. Your word choice and graphics should reflect your business, which strengthens your brand. You should make use of your branding to deliver a clear message to clients.
Strong strategic branding is essential if you want to earn the trust of your niche market. A strong brand will likely be seen in all of your promotional materials and present you with a much better response rate. Customers who are familiar with and devoted to your brand will always take the time to review your messages or check out your latest products, because they know these activities are a good use of their time.
If you’re honest and sincere about the whole process, your strategic branding will probably be successful. Make sure your actions reflect the values you portray in your business marketing campaigns. Always ensure your actions are consistent with your proclaimed business culture.
Your image ought not require a ton of cash being spent simply to develop it. However, it will eventually be difficult to avoid at least some expenses. One purchase worth getting is a high-quality camera that you could create videos with, mini-movies that broadcast your brand’s message and can be uploaded to your website. If you have a business on a busy road, putting out a few hundred dollars to get a neon sign will be worthwhile to increase your visibility.
A solid brand is priceless as the fight for clients escalates step by step. You have to spend sufficient time investing in studying, defining and developing your brand. Your brand is a method in which you make a commitment to your consumer or customer. Strategic branding is a component of your marketing communication that’s fundamental to your strategy.
In the last sixty years we were highly recommended and almost forced to eat a low-fat diet as well as to skip saturated fat, to prevent cholesterol. That’s why in recent years, you’ll notice the results of this low – fat diet phenomena. I’m sure you have done lots of grocery shopping and have probably seen these kinds of labels on the products:
Low-fat sour cream
Local cage free eggs (search for “local cage free eggs austin” if you aren’t sure if your store carries them”
Where did this fashionable diet bug originate? Ask yourself, do we have to change the right dairy products – butter, heavy cream, eggs and meats and replace it for its low-fat version? What’s the point?
The panic against high-fat products was generated in the 60’s, and 70’s. People were encouraged to get rid of butter and replaced it with margarine or cottonseed oil instead.
In the 50’s there was a study written by Ancel Keys that revealed the falsity or flawed facts of the low-fat diet ideology. The author also explained that this crazy phenomenon was somehow a publicity stunt by companies for them to sell their low-fat dairy products. You should also know that no medical research or any study had proven the low-fat diet idea.
The information below published by the Journal of the American Medical Association, and American Journal Of Clinical Nutrition confirmed that there’s no point in consuming low-fat diet products, check out the following info:
– We can’t reduce the risk of stroke and heart disease even if we consume low-fat products.
– Drinking more milk and dairy products does not increase the possibility of stroke or coronary heart disease, or at least can’t be associated with it.
– These studies also show that better cardiovascular health was associated with higher consuming of full-fat butter, cheese, yogurt, milk.
– Also, we can find among the positive results of full-fat dairies that drinking them helps to achieve better health behaviors. For example, to be a nonsmoker, and tend to have a normal body index.
So what should we eat instead? Until now, people are still consuming margarine, or low-fat products without knowing why.
It is now time for us to sweep out these scandalous false facts from our mind, and eat much healthier foods such as whole milk dairy products (raw if we can do it), butter (grass-fed is the best), coconut milk and oil, extra virgin olive oil (but not for cooking, for salads for example), and red palm oil.
Make sure that before you follow a crazy diet plan, it is backed – up with scientific research or evidence. You have to know the reason why, as well as the benefits – the pros and cons because it can affect your well-being and that of your family as well.
A lot of people take vitamin supplements on a daily basis. Some people take high doses of supplements. The basic question that people ask is whether or not these supplements contribute to a healthy lifestyle. This is a complex question, and is about as easy to answer as finding out piano moving costs. Let’s look at some health facts.
Lack of vitamins in a diet
The Harvard Health Publications had published that the diet of an average American requires a lot of nutrients. Studies indicate that our diet misses many important vitamins and minerals such as calcium, potassium, magnesium, and Vitamin A, C, and D. As a result, some people opt for vitamin supplements and include them in their diet. However, it has also been observed that many people use supplements only to boost their health.
Be vigilant when taking supplements
Studies have found that if you are missing some important minerals and vitamins in your diet, then you should consult a doctor and take their advice. Supplements can be good for the health if you take them as recommended by the doctor.
On the other hand, studies have also found that self-prescribing supplements and intake of supplements excessive than the recommended dose are harmful to the health.
Exaggeration about supplements
A lot of articles and news encourage the use of supplements to improve our health. For instance, some claim that vitamin D cures several diseases such as cancer, depression, diabetes, and the common cold. Similarly, omega-3-fatty acids have been said to be helpful to keep stroke and heart diseases at bay. Antioxidants such as vitamin C and E are said to aid in weight loss and helpful in fighting against heart diseases.
The reality about exaggerated supplements
More often than not, the claimed significance of supplements does not match findings from clinical tests. For instance, vitamin E was termed as good to eliminate the heart diseases; however, later studies found that excessive intake of vitamin E is bad for the blood.
Truth about Testosterone Boosters
Testosterone boosters, also known as T-boosters, are supplements used by bodybuilders to fuel muscle growth and to lose fat. 2017’s top-rated testosterone boosters nootropics review suggests that T-boosters can be used but in moderation.
If you are a bodybuilder and you need to build muscle mass by using T-boosters, you must consult your physician first. Get recommendation from the physician before taking any supplements. Nonetheless, you must not exceed the dose that is recommended. It has been observed that people can become frantic to build their muscles so they use the T-boosters excessively.
Take home message
Just like razor companies are going to tout the best selling safety razors or watch companies are going to tout the top rated Akribos watches, supplements are always going to be promoted beyond what they really are but they can still help. The primary way to lead a healthy lifestyle is to eat healthy foods. Include healthy foods such as vegetables, meat, fish, milk, and many others into your diet to get the important minerals and vitamins from the foods, not from supplements.
However, if you feel any deficiency of any mineral or vitamin, then you should consult a doctor to know if you need a supplement. All in all, supplements can be helpful for a healthy lifestyle if you take them in healthy doses and as recommended by a doctor.
Going where some rivals and fast-food chains have already gone, one of the nation’s largest poultry producers, Tyson Foods, announced Monday that it will go antibiotic free by the end of the year.
In making its move, Tyson Foods joins competitors like Perdue and Pilgrim’s Pride. Also, it mirrors some major fast food and quick service restaurant chains. KFC announced last month it will rid of its chicken of antibiotics by the end of 2018. Also going without antibiotics are McDonald’s, Burger King, Panera, Chipotle, Taco Bell and Wendy’s.
Tyson said its antibiotic-free pledge will apply to poultry it sells in supermarkets under it own Tyson label. For Tyson and the others, the move is being driven by consumer demand for food free of anything deemed unnatural, whether it’s antibiotics, preservatives or something else. Consumer Reports magazine found in a 2015 survey that one of four shoppers were buying meat and poultry without antibiotics more often than they had in the prior year.
I’m very happy to feature a guest post on using livestock guardian dogs to protect poultry. This is perhaps the most challenging task we ask of these dogs, since poultry are not their traditional stock.
I’m so pleased that Anna Abney offered to share this useful information with Mother Earth readers. Anna Abney is the founder of the popular Facebook group Learning About LGDs and a professional dog trainer in upstate South Carolina. She also raises laying chickens, meat ducks, meat rabbits, and pack goats as well as working Central Asian Shepherd Dogs.
Livestock Guardian Dogs and Poultry
Many modern homesteaders and farmers are turning to livestock guardian dogs to protect their chickens and ducks and other barnyard fowl. Poultry are particularly vulnerable to predators, which often limits the poultry farmer’s ability to free range her flock. A well-trained, reliable LGD can prevent losses from predators and allow the poultry farmer to achieve a more natural, healthy lifestyle for her birds. However, poultry are not traditional livestock for LGDs to protect so using them with birds presents special challenges. Not every LGD will turn out to be a trustworthy poultry guardian even with the best training and genetics but there are a few things you can do to maximize your chances for success. The first step with any working LGD is to purchase a dog from a reliable breeder with good references who can prove the working heritage of her dogs.
Some might say that chickens are the new cats – keeping backyard poultry as pets is on the rise for a variety reasons.
“Whether it’s fresh eggs, or whether it’s to raise a flock of meat for the freezer, it’s just been going up and up and up and up.”
Scott DeMoranville and his family run 4Ds farm in Bradford.
They hatch about 4,000 chicks to sell every year.
He fields questions from other folks trying their hand at raising poultry – like what do chickens need in the winter?
“Chickens don’t require heat, they require some planning and good keeping on the owners part.”
That means a house to protect birds from the wind – and one with good ventilation.
DeMoranville advises against heat lamps – because they can start fires…and also against insulation, because that creates moisture, which in turn, will give the birds frostbite.
“I’ve done my share of reading and studying and I’ve learned from experience through the years and I’m happy to share what has worked for us.”
A big tip from DeMoranville is bio-security – he says it’s important humans keep clean when tending to the flock.
“We have shoes or boots and clothes that we wear on the farm for doing our chores when we’re going to be in the pen and that’s where they stay, they stay on our farm.”
He also says something as simple as washing your hands will help the chickens stay healthy.
“Anything short of putting our chickens in a glass dome is not going to guarantee they’re health but anything that we do. It’s really simple and it really makes a big difference in minimizing disease and things like that getting into the backyard poultry flocks.”
A program that connects kids with the joys of raising chickens is hosting an essay contest.
It’s open to boys and girls under 12.
The winner will be given a new coop, six young birds, a hen yard, a feeder, a water fountain, and a bag of feed a month.
Kids who want to enter should write an essay no longer than two hundred words, in their own handwriting, that explains why they think keeping chickens would benefit their family.
Summer is not a great season for the poultry industry. Oppressive heat, increase in feed costs and depleting groundwater levels tell on production.
This year’s drought in the southern States and transport strike have only added to the problems, resulting in a 20-25 per cent price drop.
The overall cost of production has gone up by 10 per cent, making it difficult to maintain healthy profit margins.
“The drought is manifested in depletion of ground water. The bore wells are slowly drying up. As the summer progresses, it will be tough arranging water for the farms,” Dr Ranjit Reddy, President of the Telangana Poultry Breeders’ Association President, told BusinessLine..
The strike by transporters is only adding to the woes. Poultry farms are finding it difficult to get feed, and send their eggs and broilers to the market, because of the transport strike. “For now, they are managing with the stocks in the farms nearby. If the strike lasts a few more days, it will be very tough for the farms,” said Reddy.
The State produces 3 crore eggs a day and 4 crore kg of chicken a month. “We see a drop of 10 per cent in production in layers at the end of March. The mortality rate of birds, which is generally at 2 per cent, has gone up to 10 per cent,” he said.
The farm gate prices of eggs have to ₹2.65 from ₹3.25 a month ago, and that of broiler chicken to ₹65 a kg from ₹85-88.
Subba Raju, who is a leader of the National Egg Coordination Committee (NECC), said the farms are witnessing a loss of ₹5-7 a bird a month due to the increase in production costs.
The situation is no different in Karnataka. The rise in temperature and water scarcity created by deficit rains over successive years have added to the woes of poultry farmers in the State, who are already battling rising production costs amid lower prices.
“The abnormal temperatures this year, which are higher by at least one degree over the normal, have resulted in higher mortality of the birds. As a result, the output could be lower by 5-6 per cent in Karnataka,” said Ashok Kumar KS, President of the Karnataka Poultry Farmers and Breeders Association.
“The mortality of birds has risen to 15-20 per cent in parts of Karnataka bordering Maharashtra. We expect the mortality to go up in other parts of the State as temperatures are seen rising further,” he added.
Ashok Kumar further said the water shortage on account of depleting ground water table across the State has forced poultry players to reduce the numbers of birds placed. The erratic power supply has also impacted operations, resulting in higher production costs.
With the drought affecting the quality and quantity of maize crop in Karnataka, poultry players will now have to depend on arrivals from Bihar till the next crop comes up in the State. “This would mean higher production costs for us in the days ahead,” he added.
Besides the climatic vagaries, poultry players also face the threat of bird flu. “Bird flu is like a hanging sword on us,” Ashok Kumar said.
NEW DELHI, APRIL 19:
The US has blocked India’s request for a compliance panel on its revised guidelines on poultry imports, taken up by the WTO’s Dispute Settlement Body (DSB).
“The US said it saw no valid legal basis for India’s assertion of compliance and that inconsistencies found by the WTO in its original rules remain. A compliance panel at this time would not contribute to a prompt resolution of the dispute,” an official familiar with the details of the meeting told BusinessLine.
The setback to India, however, is only temporary, as its second request for a panel cannot be blocked.
“It was expected that the US would block India’s request as, by asking for a panel, India is trying to bring to an end the controversy that has been created around its sanitary and phytosanitary rules. The country’s new guidelines on avian influenza (bird flu) are in strict adherence to the WTO’s decision on the matter and it would now want a formal decision on the matter,” a trade expert from a Delhi-based research body said.
New Delhi had lost a case at the WTO in 2015 filed by Washington against restrictions that prevented American industry from selling poultry products, including chicken legs, in the Indian market.
Last year, India made changes in its rules on bird flu to bring it in line with the DSB’s ruling. It made further changes in its rules after its discussions with the US, to take care of specific concerns including recognition of disease-free and low pest areas.
Under the revised rules, India gave recognition to the concept of disease-free areas and areas of low pest or disease prevalence.
This means supply of poultry can continue from a disease-free area of a country even if the disease is prevalent in another area of that country. Moreover, areas of low pest or disease are also not to be treated at part with high pest regions.
The US, however, continues to be dissatisfied with the changes made by India and want the rules to be further refined to give more comfort to its poultry industry to do business in India.
If India lifts import restrictions on poultry, it could open the doors for cheap chicken legs from America and significantly impact the local industry.
According to industry estimates, the US could potentially take away 40 per cent of the market of domestic breeders, who produce 3.5 million tonnes of chicken annually.